Bragging. How does it taste? I think that many people are a bit afraid of bragging. But I want to say that it’s really just one way of explaining something. You might associate it with a way of describing something that leaves a bad taste in the mouths of everyone in the room. But it doesn’t need to be like that.
Even if the unwritten rule says that we shouldn’t talk about what we do well, that’s exactly what we have to do. You can actually talk about what you’re good at in a humble way. Because it’s only when we dare to talk about the things we’re good at that we create credibility in what is said. Both what is said when we’re actually in the room and what is said when we’re not. The lack of skills in the industry is already huge – which is why it’s time to talk about it now!
I often talk about industry. I do it in various forums that differ from one another. But something I’ve discovered is that words aren’t always enough. By that I mean that it’s pointless talking about industry as a future sector with major opportunities if we forget to show the opportunities that actually exist. And I also don’t want to claim that I’m the one making the industry feel credible. There are industries in Sweden that, together, are showing the capacity and the development opportunities that exist in industry.
But what I believe is that one of the problems why people don’t know what industry is, and what the reality looks like, is that those of us who work in industry are often quite anonymous. Perhaps not always consciously. My experience is that many people work in silence without talking about the great things that happen. One of the reasons why I’m writing this is because Gnosjö Automatsvarvning dared to employ a copywriter to tell others about industry.
And the company has, along with its employees, created its own salary model, collaborated with students who wrote their theses at the company, did more extensive sustainability work and built a dog kennel. Naturally, we also welcome new machines, build our own systems and find more efficient solutions that make the daily work easier and provide better results. Well, that’s just a few of the things you can do in industry.
Industry is not just about the hard values. It’s also about sharing what happens in the lunch room, or between employees and the CEO at a monthly meeting. I’m convinced that a lot goes on within industry’s four walls that people outside never get to know about. Things that are the reason why someone applies to industry or your workplace in particular.
Bottom line – dare to talk about what goes on in your business and set a good example. It’s okay to brag when you do something well. How else are people going to know what they’re missing?
~ Industry greetings from Elin. “My name is Elin Elmersson and I’m an industry and technical communicator at the Gnosjö Automatsvarvning manufacturing industry. I’m also an industry blogger at Brave New Business. Come take a look!”
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