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In 2024, we celebrated our 50th anniversary. We threw a great party together with employees, customers, and partners – you can read more about the celebration on pages 40–41. To mark the occasion, we also published a book about our 50 years in business. Among those we interviewed was Annie Lööf. As a native of Småland and Sweden’s Minister for Enterprise from 2011 to 2014, she knows what small business in Småland is all about. She shared many wise and thought-provoking insights.
When asked how she sees entrepreneurship and small-scale industry contributing to a better climate, she replied:
”That’s where it happens. Without small businesses – or businesses in general – we won’t succeed with the green transition or reducing CO₂ emissions. It’s within entrepreneurship that product development takes place – whether it’s smart new services or products that replace fossil-based materials with renewable or fossil-free alternatives. In this transition, the Gnosjö region has a real opportunity to lead, thanks to the strong innovative spirit found here.”
She also highlighted the connection between sustainability and profitability, and how demand for green products and services is only going to grow:
”This is something that hardworking entrepreneurs and small business owners already know. They’ve seen the profitability in it – both the financial and the moral case for a green transition, and the urgency with which it must be done.”
We can only agree – and continue investing in profitable sustainability efforts. We will also keep championing the issue of competence development, which is vital for the long-term survival of Swedish industry. How can we be innovative and develop tomorrow’s products without quality education for both today’s and tomorrow’s workforce?
You’ll find reflections on this and much more in the 2024 Sustainability Report. Now we’re rolling up our sleeves and getting ready for the next 50 years.
Warm regards for the future,
Linda Fransson CEO and Owner
Anna Sandberg Head of Purchasing and Owner